Senior Risk Manager
ASOS, a leading global destination for fashion loving 20-somethings, has always prided itself on its inclusive and creative culture. With a workforce of around 2,500 employees, the company embraces openness and innovation. Alice Johnson, Senior Risk Manager, oversees risk management, as well as whistleblowing, where she relies on Spot to keep ASOS aligned with its values.
ASOS adopted Spot in 2018 to replace its hotline. "The hotline felt outdated and didn’t fit our tech-savvy and dynamic environment," Alice explains. Spot provides a modern, anonymous platform where employees can raise concerns comfortably, knowing it's operated by a third party.
From an administrative perspective, Spot is a powerful tool that streamlines the Whistleblowing process. With intuitive interfaces and timestamped actions, ASOS’s whistleblowing officers can track every report and follow a clear investigative path. This centralized system ensures consistency and efficiency, allowing the ASOS team to address concerns promptly. When a case arises, it is assigned to a specific whistleblowing officer, and only they have access to the report, guaranteeing confidentiality and data security.
Spot’s intake process was designed by psychologists to ask targeted questions and capture detailed information from the start. Its intuitive interface encourages interaction and is easy to use for everyone.
This user-friendly design means that ASOS receives all the necessary details from the outset to assess each case. By consolidating all reports in one secure platform, Spot not only streamlines risk management but also allows ASOS to maintain comprehensive records.
Spot’s accessibility is essential for ASOS. They’re committed to transparency, and having a tool where anyone—internally or externally—can easily raise concerns offers them the best chance of identifying potential risks. Leveraging Spot's data tools, ASOS generates detailed quarterly whistleblowing reports for their audit committee, providing valuable insights into trends and emerging issues.
One of Spot’s standout features is its two-way anonymous communication. Alice highlights this as a top benefit, noting:
This functionality ensures that ASOS can investigate fully while protecting reporters’ identities. Whistleblowers feel simultaneously reassured that their identity is kept confidential, and acknowledged and informed about the process.
Spot's independence bolsters employees’ trust that their reports are managed impartially.
Spot also takes security seriously. With encryption during transit and at rest, regular third-party security testing, and two-factor authentication, ASOS employees can feel reassured that their sensitive information is handled with the highest standards.
Working with Spot has allowed ASOS to enjoy a more personalized and responsive support experience. Alice describes how the Spot team is always available and approachable, ready to adapt and tailor the platform to meet their specific needs.
Spot provides the stability of a larger platform while maintaining the flexibility and attentiveness that comes with a more hands-on partnership.
For ASOS, Spot isn't just a tool—it’s a trusted part of their whistleblowing strategy. By keeping whistleblowing straightforward, actionable, and secure, Spot aligns with ASOS’s mission to foster a transparent, risk-aware culture.
