About Us

Empowering people to speak up—and organizations to act—with AI built for ethical workplaces.

Founded in 2017, Spot set out to close a critical gap in incident reporting: Legacy tools did little to help reporters create thorough, accurate accounts of the issues they were trying to surface. Issues were under-reported, and organizations were frustrated by the options available.

Leveraging principles from the cognitive interview, our founding team built a responsive, AI‑powered intake that gathers rich detail and asks follow‑up questions in real time—an approach we’ve continued to refine over the years.

Customers quickly saw the power of Spot’s intake and asked us to extend that magic beyond HR. Today, in 2025, Spot supports case management across any issue—from whistleblowing to security incidents—helping organizations act faster and smarter.

2017

Established

NLP‑assisted intake for misconduct reports launches.

2018

Welcomed our first Fortune‑500 customer, validating enterprise scalability.

2020

Introduced custom, enterprise‑grade intake + case management.

2021

Rolled out ML‑based process automation for compliance workflows at global scale.

2023

Expanded use cases across Employee Relations and Legal.

2024

Introduced AI case management features.

2025

System‑wide relaunch: Unified, AI-driven platform for intake and management of any case type across HR, Compliance, Legal, and Security. AI-driven trends and analytics.

Research Roots & Spot in Action

Cofounder and psychologist Dr. Julia Shaw applies her pioneering work on memory and cognitive bias to Spot’s conversation design, AI‑guided incident intake, and evidence‑based investigation workflows.

See Julia’s insights in action:

A Memory Scientist's Advice on Reporting Harassment & Discrimination – TEDxLondon
How to Support Witnesses and Build Healthier Workplaces – TEDxLondonWomen
Anonymous Misconduct Reporting That Allows Everyone to Thrive – Adobe Summit

More from Spot’s research on the psychology of incident reporting:

Elphick, C., Minhas, R., & Shaw, J. (2023, under review). Everybody knows: Barriers and incentives to reporting witnessed workplace harassment.** **Work and Occupations. (pre-print)
Minhas, R., Elphick, C. & Shaw, J. (2021). Protecting Victim and Witness Statement: Examining the Effectiveness of a Chatbot that Uses Artificial Intelligence and a Cognitive Interview.** **AI & Society. 37(1), 265-281.

Shaw, J., Elphick, C., & Minhas, R. (2019). Witnessing workplace harassment and discrimination. Overcoming the ‘social contagion’ of toxic work culture [White Paper].

You're in good company

“We believe in constant improvement, and with Spot, we have the tools to make it happen.”

It’s not just about raising an issue; it’s about having control over how it’s handled. Spot gives our members the power to speak up without fear. We believe in constant improvement, and with Spot, we have the tools to make it happen. We’re here to listen, learn, and act, building a safer and more inclusive community for all.

—Michele Welch

Head of Professional Conduct & Inclusion, Chartered Institute of Fundraising

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Trusted by enterprises like DaVita to support 50,000+ employees across the globe.

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Make the switch to AI-driven case management

Book a focused 30-minute demo. We benchmark your current workflow, walk you through our AI-first, lightning-fast, fully customisable platform, and outline your white-glove migration plan.

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Make the switch to AI-driven case management

Book a focused 30-minute demo. We benchmark your current workflow, walk you through our AI-first, lightning-fast, fully customisable platform, and outline your white-glove migration plan.

Book demo

Make the switch to AI-driven case management

Book a focused 30-minute demo. We benchmark your current workflow, walk you through our AI-first, lightning-fast, fully customisable platform, and outline your white-glove migration plan.

Book demo